Tired of low blog views? Drive traffic to your blog in 2024 with these 4 actionable steps. Read and implement today.
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Every website owner dreams of attracting a large audience to their blog. But the reality is completely opposite of that.
7.5 million blogs are published each day, which means lots of competition.
This makes it difficult to stand out and attract your readers. However, it’s not impossible to shine if you’re using the right strategies. All you have to do is have a focused plan and be consistent with these steps.
Below we’ll share 4 ways to drive traffic to your blog in 2024. So, let’s get to it.
1. Focus on topics your audience is interested in
Let’s start with the basics first. Your blog is generally useless without your readers. They’re the fuel to keeping your website alive. So, you need to make your blogs all about them.
Be the one-stop solution to all their problems and struggles, talk about their interests, and share actionable tips with them. That’s the only way to attract your target audience to your website and drive traffic to your blog.
But how do you find out what content resonates with them? You start by researching your target audience and going to places where they hang out (virtually).
Researching your target audience
First, you need to create an ideal audience persona using these things:
Age and gender
Concerns and interests
Problems and challenges
Next, you can survey and poll your targeted audience to find out their what topics they're interested in. Another option is to research industry/market reports on the ongoing trends.
Exploring social media and communities
Going through social media and online communities is a great way to get first-hand information from your audience. All you have to do is follow these 3 steps:
Join your niche-relevant Facebook Groups (for example, Weight loss & diet tips help). Next, you can analyze what your audience is talking about and start taking notes.
Closely follow creators from your niche with the same audience as you and see what topics are trending and what formats are working.
2. Build an email list and share your newsletter
You might think that the only way to drive traffic to your blog is through new visitors. Interestingly that’s not the case. In fact, your existing readers can be major contributors to your traffic.
So, let’s see how you can retain these readers and make them loyal fans of your blog. You may be familiar with email marketing, but you might not know that it’s one of the most effective marketing channels.
This is why you see a lot of marketers jumping on the email list bandwagon, as it’s a great way to:
Build a relationship with your readers.
Get a quick traffic boost for your blog.
Sounds good, right? It’s a win-win situation. You and your readers both get a benefit from this.
Building your email list
When your readers visit your blog, you would want their email addresses. But why and how would they trust you with that? The answer is simple: give them enough value before expecting something from them.
Here are 3 quick ways to do that:
Discounts & giveaways
Let’s say you have a blog about skincare products like retinol. You can share a lead magnet related to an ebook about the top tips from a board-certified dermatologist.
Similarly, you can create a buzz around the exclusive content, like an upcoming webinar that’ll debunk the myths about retinol. Lastly, you can offer giveaways or exclusive discounts to those who sign up for your email list.
Sharing your newsletter with subscribers
Once you have a complete email list, you can start sharing a newsletter with all your subscribers. Keep things simple and focus on repurposing.
Share tidbits from your latest blog and end with a link to your blog. For example, you can share success stories of retinol users.
Use an intriguing hook to get their attention so that they’ll dig in by reading the blog on your website. Stirring up that curiosity leads to website traffic!
3. Promote on social media and communities
61% of people worldwide use social media, meaning these sites have huge potential. Sharing your blogs on any of these websites gives you a chance to get in front of a large audience the fastest way possible.
This will ultimately boost and drive traffic to your blog. Plus, marketing your website on social media has two interesting benefits:
Advertising your content for free
Getting engagements and shares from more users
There are two ways to get the benefit from social media platforms:
Adding social sharing buttons on your blogs
Making your brand on any of the social media platforms
But you need to carefully pick what platform will work best for you. For example, if you have a skincare website or a blog about fitness, Instagram would be best, as both niches are more about visual content.
4. Team up with social media influencers
Collaborating with social media influencers is also a great way to drive more traffic to your blog. About 83% of businesses saw significant company growth when they preferred influencer marketing.
But this channel is a bit time-consuming, as you’ll have to build a relationship with them. Here’s how you can do that:
Start with a friendly conversation.
Support their content.
Add value in their comments section.
People love it when someone appreciates what they’re doing. Moreover, you’ll stay on top of their mind. Once you establish a relationship, ask them to promote your blogs.
This might seem like it’s a lot, but it’s mutually beneficial. You both get a life-long friendship, a boost in your traffic, and a good deal.
It’s a wrap!
Driving traffic to your blog is more than the numbers. Don’t just focus on the analytics. Instead try to offer value to your readers.
This way, they’ll engage with your content and keep coming back for more. This process is similar to the snowball effect, where tiny steps lead to bigger results.
Hafsa Raja is an SEO content writer. Read more about her work and connect with her on LinkedIn.