Whatever your content niche, competition for online visibility is fierce. Let’s explore five ways blogging can boost your website traffic.
In this article:
Here’s something all content writers can agree on, whatever their niche: competition for online visibility is fierce.
Something else we can all agree on – compelling content is still king (or queen!)
Not only that, blogging is one sure-fire tactic to drive website traffic. For businesses in the health niche, blogging is a powerful way to share insights, enhance visibility, and drive meaningful traffic to your website.
Let’s explore five ways that blogging could boost traffic to your website:
1. Optimising SEO using blog posts helps to boost website traffic
Search Engine Optimisation, or SEO, is a cornerstone of any successful online marketing strategy. Regularly publishing high-quality, relevant content, and incorporating keywords related to your industry and target audience, will help enhance your website’s ranking.
In the world of health blogging, it’s important to ensure your content is optimised not only for a search engine but also for your human readers.
Using long-tail keywords
Blogs are an excellent platform for using long-tail keywords. These are specific phrases that may have a low search volume but are highly relevant to your business.
So, for example, a long-tail keyword relevant to this blog post would be: ‘boost your website traffic’.
You could use a free keyword tool, such as Ahrefs, to help you find long-tail keywords. Using this site, you can search for short- and long-tail keywords, and see local and global monthly search volume, along with other SEO metrics. This will allow you to compare which keywords have the most potential to drive website traffic.
Niche targeting
Long-tail keywords often attract a more targeted audience, who are likely to be interested in your content. This means they are more likely to convert into customers.
So, niche targeting – where specific segments of an audience are targeted with messages that will appeal to their unique needs and characteristics – is a useful strategy to boost your website traffic with visitors who are particularly interested in your content.
In addition, you can also establish your expertise, and build trust and credibility over time, by addressing niche topics relevant to your industry.
2. Blog content builds trust and credibility
When you consistently deliver valuable content through your blog, you position yourself as an authority within your niche – in this case, within the health writing space. Therefore, blogging is an effective means of showcasing your industry knowledge and expertise.
Visitors are more likely to trust and engage with a website that provides consistently well-researched, engaging information. This trust translates into repeat website visits, shares, and recommendations to others seeking reliable health information.
As your reputation grows, so does the likelihood of attracting organic website traffic from users seeking reliable information in your field.
3. Internal linking boosts ease of navigation
Each well-crafted blog post provides an opportunity to incorporate internal links, directing visitors to other relevant pages on your website. This not only enhances the user experience by offering additional valuable information, but also contributes to a longer time spent on your site.
Search engines interpret this as a positive signal, potentially boosting your website's overall ranking.
For example, you (dear reader) might want to check out this post showing you how to get your health blog to rank in the Top 10 on Google.
Photo by Dole777
4. Writing engaging blog content drives shares on social media
Blogging allows you to create shareable content that resonates with your target audience. When visitors find your content valuable, informative, or entertaining, they are more likely to share it on social media platforms, like Instagram or Linkedin, exponentially expanding your reach.
Social shares not only drive direct website traffic but also contribute to enhanced brand awareness, ultimately benefiting your website's overall performance.
5. Guest blogging using experts in your field expands reach
Collaborating with influencers or experts in your industry for guest blogging opportunities can expose your website to a broader audience.
Guest bloggers often share their contributions with their followers, bringing new visitors to your site. Additionally, backlinks from reputable sources can positively impact your website's SEO, further contributing to increased traffic.
This post, for example, was written by guest blogger Rachel Pascal, who has been writing copy and content for health and medical businesses for the past decade.
It's a wrap!
In the field of health, where access to accurate information can be life-changing, blogging is a powerful tool.
By incorporating SEO best practices, shareable content creation, and strategic collaborations, health bloggers can not only boost their own website traffic but also contribute to the wellbeing of their audience.
Rachel Pascal is a specialist health and medical writer. Read more about her work at https://www.rachelpascal-healthcarewriter.com/.