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  • Writer's pictureHadia Zainab, 3rd year medical student, Health Writer at Medium

Why Use Visuals in Your Health Blog (And How to Do It)

Updated: May 18

BLog cover image stating Why Give Your Readers Visuals and how to do it

Infographics turn health content into a visual feast. Here's why you should use visuals in your health content and get 5 tips to create eye-catching content.

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Ever watched a movie that stayed with you long after the credits rolled?

Infographics are like the blockbuster of content—they grab eyeballs, tell stories, and turn your information into an irresistible visual buffet. It's not just about reading; it's about experiencing your content.

Think of it this way, "Why settle for plain text when you can have a visual feast?" We're all living in a world where visuals rule.

Infographics invite your audience to not just consume information but to partake in an interactive journey—a journey that lingers in their minds. Imagine reading a story with illustrations; it's that good!

Why you should give your readers visuals in your health blog

While writing a blog, you must consider your audience. Who are you writing it for?

You must ensure that your audience not only reads your content but also grasps its meaning by making it more engaging.

Studies suggest that visuals can serve as effective hooks to enhance literacy skills by providing visual cues that aid comprehension and retention.

Visual elements, such as images, charts, and graphs, can create a multisensory learning experience, engaging learners and facilitating a deeper understanding of the content.

Ever notice how you quickly scan through a page before deciding to read it? Visuals like infographics allow readers to get the picture at a glance. Plus, they're highly shareable—readers love passing along visually-appealing content.

Infographics demand engagement. Readers aren't just passively consuming information; they're actively involved in the visual story.

Capture the audience's attention

As a blogger, your primary goal is to attract more readers by grabbing their attention and boosting traffic on your blog, right?

Attention span is short. Information overload is real. And content creators? They are always on a mission—not just to share good stuff but to make it stick. It's storytelling that not only connects but also captivates and retains the readers.

A photo with the word AUDIENCE

Visuals, especially in the cool world of infographics, keep things interesting and hold onto your audience.

Humans are wired for visuals. Instead of a dense paragraph, a well-crafted image instantly grabs attention and says, "Hey, I'm here to make your life easier."

Simplify complex information

Visuals or infographics help learners grasp complex concepts by offering a concrete representation of abstract ideas.

When text is accompanied by relevant visuals, it provides additional context, making it easier for people to understand and internalize information.

Ever heard the phrase "a picture is worth a thousand words"? Well, infographics tell a story through images, breaking down complex ideas into bite-sized, understandable chunks. It simplifies the narrative.

Information presented in a visual format is more likely to be remembered compared to information presented solely in textual form. Visual content tends to capture and maintain attention more effectively than text alone.

Boost SEO effectiveness

Here's how visuals help with search engine optimization (SEO):

Ever visited a website, taken a glance, and then made a quick exit? Google notices when visitors quickly exit your site.

This is known as bounce rate, and it doesn’t reflect well. But engaging visuals can keep visitors interested and scrolling, telling Google that your site is worth their time.

Google appreciates sites that treat visitors well. Optimized visuals contribute to a user-friendly experience, especially on mobile devices. Remember, Google wants to connect searchers to what they’re looking for, and visuals play a big role in that.

Visuals are highly shareable on social media platforms. The more your visuals get shared, the more backlinks and visibility your site receives. Likes and shares on social media can positively impact your SEO.

So, visuals aren't just pretty additions; they are your SEO companions.

When you make your website visually appealing, engaging, and optimized, you're not just impressing visitors, but Google sees that as a sign to include your site in its results page, or SERP.

5 easy ways to include visuals in your health blog

Know your audience

Knowing your audience is the key to crafting eye-catching visuals. This knowledge guides everything—from colors and images to layout and where you share your infographics.

Pause for a second before you start designing your infographic. Ask yourself: What's the point? Are you simplifying a complicated process or making stats more digestible? Having a clear goal in mind keeps you on the right track.

Choose the right tools

Digital platforms like Canva, Piktochart, and Venngage can be your design buddies, making the whole process a lot more fun.

PowerPoint too, can be of great help when it comes to creating visuals or infographics.

Give these a try, see which one suits you best. It's not just about infographics; It's about finding your special place for creativity!

Make it aesthetically pleasing

Here are some tips to make your visuals aesthetically pleasing.

Opt for easy-to-read fonts. Choose fonts that go well together and match your brand and the vibe of your infographic. Stick to a couple of fonts to keep things looking smooth and coordinated.

Keep it straightforward. Use the same kind of icons throughout and toss in appropriate images to tell your story. Icons should be crystal clear and universally understandable. Images should be right on target and bring value to what you're sharing. Make your message not just heard but visually impactful.

Minimize the amount of text. Infographics are visual storytelling tools, so limit the amount of text. Be concise in your messaging and use visuals to convey information whenever possible. Short, impactful text is more likely to be absorbed.

Remember to balance. You can do this by distributing visual elements evenly throughout the infographic. Balance prevents the viewer's eyes from being overwhelmed by one side or section of the design.

Test your infographic. Do this on different screens to make sure it looks good everywhere. Check that the text is easy to read, and your design works well on all devices. Simple as that!

Keep it simple

When it comes to visuals, less is often more. Learn how to make visuals that look great without making things complicated. Avoid unnecessary details and focus on the essential information.

Create a balance between text and images. Too much text can overwhelm, while too few visuals might fail to convey the message. Instead, strive for the right match.

Seek feedback

Don't hesitate to get a second pair of eyes on your work. Show your drafts to colleagues, friends, or your target audience to get different viewpoints.

Welcome, and be open to constructive criticism. This helps you polish and improve your infographic-making skills.

It’s a wrap!

In a nutshell, infographics and visuals in health content can create a great impact. They simplify complex information, making it easy for everyone to understand.

No jargon, just clear, visual storytelling that makes health information accessible and easy to grasp for everyone.


Hadia Zainab is a 3rd year medical student and health writer at Medium. Read more about her work on LinkedIn.

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