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  • Writer's pictureNoor Us Saba

How to Write a Health Blog with SEO

Blog cover page with the title How to Write a Health Blog with SEO

Want to learn how to write a health blog with SEO that truly connects with readers? Our guide covers finding the right keywords, creating engaging content, and smart optimization tips.

In this article:


These days, information is just a click away. So, how can you make your health and fitness blog stand out in such a crowded market?

You want to create content that not only delivers your valuable insights but also appears on the top search by attracting thousands of readers every day.

Search engines are how most people find information online. Nearly 70% of searches start with a search engine like Google. People type in a query, and the search engine shows relevant results on the search engine results pages (SERPs). 

But how do you write a health blog with SEO? By mastering the art of search engine optimization (SEO)! 

Using the right SEO keywords helps your website show up in those search results so more people can find your content. This will allow you to achieve top rankings on search engines. 

Whether you are a seasoned blogger or a newbie, an in-depth understanding of SEO can boost your visibility. Here are seven steps to writing a health blog with SEO. 

1. Be mindful of your audience

Before writing, take time to understand your targeted audience. Think about your readers' interests and concerns. While writing a health blog, keep in mind that your readers are coming to learn about specific health issues or to find information on related topics such as treatment options, prognosis, causes, preventive measures, etc.

Once you have enough information about your readers’ concerns and clearly define your topics, it’s time to start writing. Your content should focus on your audience’s needs and answer their questions. 

 2. Choose trending topics

When selecting topics for your blog, focus on trending health subjects that resonate with your target audience and have a high search volume. Use keyword research tools, such as: 

  • Google Trends 

  • SEMrush

  • Ahrefs 

These tools can help you identify popular health-related keywords and queries people are actively searching for. Analyze the search intent behind these keywords to ensure your content aligns with what users are seeking

Additionally, monitor industry news, emerging trends, and related subtopics to find timely and relevant content opportunities. 

3. Conduct thorough research

Health is a niche that demands utmost accuracy in every aspect of information delivery.  Base your content on highly reliable, authoritative sources to maintain credibility and build audience trust, such as: 

  • Official health websites (WHO, CDC, PubMed)

  • Peer-reviewed journals (Google Scholar)

  • Expert opinions

Don’t hesitate to include facts and figures while writing your health blog. Authentic information not only wins the audience's trust but also improves your site's authority.

4. Keyword research: It’s a must for SEO

Keywords are the fundamental elements of SEO. Keyword strategy and research are among the most important factors influencing your SEO efforts. 

Once you have your topic, it’s time to search for keywords and phrases relevant to that topic. Select high-volume keywords with low competition. You can use the following tools to search the relevant keywords:

  •   Google Keyword Planner

  •  Moz Keyword Explorer

  • Ubersuggest

  • Ahrefs

  • SEMrush

Use both primary and secondary keywords in your content naturally, avoiding keyword stuffing. Your primary keyword should appear at least once in the introduction section. Secondary keywords, which are variants of primary keywords, can be used anywhere in the content. It’s recommended to use about 1-2 keywords for every 100 words of text. 

For example, if you are writing about the “benefits of exercise”, include variations like “role of exercise”, “exercise and health,” and "advantages of exercise”. The correct use of the right keywords will give you a competitive edge in the search ranking.

5. Write engaging headlines and meta descriptions

Your headlines and meta descriptions open the door to your blog post. They are the first things readers see in a search, so make them highly engaging. Make sure your headlines include primary keywords that reflect your blog’s content and grab your readers’ attention.

Similarly, write concise meta descriptions that summarize your blog and help readers decide if they're interested. Make sure both meta descriptions and headlines are enticing to encourage clicks.

6. Work on link-building

Linking — both internal and external — is integral for boosting your blog’s traffic and authority. Include external links to credible, relevant health sites. It shows you're a trustworthy source and can even score you backlinks. 

But don't let readers stray too far, set those external links to open in a new tab. And don't forget internal linking! Strategically connect your posts together to keep readers engaged and improve that all-important SEO. Smart linking is a win-win for nurturing an audience and climbing those search rankings.

7. Write for readers, optimize for search engines

It’s clear by now that SEO is important. But your primary focus should be those for whom you are writing. Write in a simple, conversational tone that will be easy for your readers to read and understand. 

Keep things simple and reader-friendly with:

  • Bite-sized paragraphs and bullet points

  • Plain language over jargon

  • A natural, conversational flow

Use those SEO keywords without disrupting the sentence flow. Clunky keyword stuffing is a surefire way to tank readability. A clear, skimmable writing style can hook your readers and keep them invested in your health content.

It’s a wrap!

Writing a health blog with SEO demands a perfect level of balance between delivering quality content and optimizing for search engines. Master this balancing act by truly understanding your readers, choosing trending yet relevant topics, sprinkling in keywords naturally, and writing in a clear, conversational style. 

Staying updated with SEO trends and continually refining your content will allow your blog to stand out and rank higher in the search engine. Happy blogging!


Noor Us Saba is a freelance medical writer and editor with over two years of experience. Read more about her work and connect with her on LinkedIn.

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